Migrating a Kayak Shop from WooCommerce to Shopify
How we migrated Source to Sea's online store from WooCommerce to Shopify, built a custom theme, and are now implementing AI-powered automation to scale their e-commerce operations.
Results
The Challenge
Source to Sea runs a whitewater kayak shop near Innsbruck, Austria, selling kayaks, paddles, drysuits, and gear from brands like Pyranha, Waka, and Werner. Their existing WooCommerce store was becoming difficult to manage — plugin conflicts, slow page loads, and a checkout experience that didn't work well on mobile. As a small team focused on running kayak courses and camps worldwide, they needed a platform that was easier to maintain — and smarter about doing the heavy lifting for them.
Our Solution
We migrated the entire product catalogue, customer accounts, and order history from WooCommerce to Shopify and built a custom theme tailored to their brand. But migration was just the foundation. We're now implementing AI-powered systems to automate their e-commerce operations — from AI-generated product descriptions and SEO-optimised content to automated cart recovery and customer engagement workflows. The goal is to give a small team the operational capacity of one ten times its size.
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